| The two circled canvases were stolen from
the Art Park.
A long time ago, man was the owner of his dreams and lived in healthy communion with his fantasies. There were very diverse problems, of course, justice left much to be desired, not to mention medicine, but nothing stood between the desires of man and the objects of those desires. Men developed their imaginary objects, fictional heroes, and mythology, in the image of their fantasies, and there was no interested manipulation of their desires (if we exclude the Vatican and its Saint Inquisition). After World War II, an opinionated capitalist initiative came to spoil this idyllic condition that had lasted millenniums and in which desires lived harmonically with concepts. The consumeristic society was created and achieved full success. The individuals embraced the compulsive consumption, voraciously and enthusiastically. As of that moment everything began to go downhill, the drunkenness of over consumption has supplanted all the ethical values that could make our life more human. Cheap idols and fake gods have been created, provided and administered by publicity agencies at the service of the big corporations. The corporate world guided by their lack of scruples and an insatiable thirst for profits, were able to replace the real world with the image of the idyllic, perfect, absolutely unreal world, prefabricated, codified, and empty, and in most of the cases packed in gift wrap paper. In that spectacle, the publicity masks the goal at which all desires point: the real and the authentic. Instead puts in its place mirages and illusions, on sale, without down payments, without interest for 2 years, on credit, imported from Europe. Where values, philosophy, imagination and fantasy flourished now there are advertising, logos, marks, slogans, clientelism and demagoguery. The inhabitants of the platonic cavern no longer know to distinguish between the real and the shadows that surround them. Already nobody feels or wishes anything by themselves instead feelings and desires become dictated to them by the last advertising campaign. Not only has the value of change has replaced the value of use, but already nobody remembers the value of the things. In the middle of the famous Sunset Blvd. of Los Angeles, Mecca of the sickest consumerism, saturated to the nth power of advertising billboards, gigantic luminous signboards and jumbotronics, appears right on the eve of Christmas the new installation of Gomez Bueno. Fighting against the established order, in an impossible mission against the megabucks of the multinationals, fighting for the attention of the passers-by and the rolled traffic. Offering a subliminal criticism of the system, in form of flags that represent the freedom of the spirit and the salvation of the integrity of the soul in form of an oasis of shining colors, singular characters and dangerously infantile compositions. David against Goliath? The capitalist market is so powerful that it turns this negation, a critical, ironic and transgression of the Trojan horse that Gomez has parked in Sunset Blvd., into successful and desirable merchandise.